# Ensuring email deliverability

WHAT IS EMAIL DELIVERABILITY?

The rate at which emails are delivered to subscribers' inboxes is referred to as
deliverability. Email deliverability failure often occurs when an email is sent
to the spam folder or is banned by the ISP.




HOW TO IMPROVE EMAIL DELIVERABILITY

So, how can you ensure that your email is delivered? Fortunately, there are
tried-and-true methods for avoiding errors and improving long-term email
delivery rates. This document provides an outline of the measures that most
organizations must take to enhance email deliverability:

 * Authenticate your email domain

 * Maintain proper IP allocation

 * Perfect the opt-in process

 * Write non-spammy subject lines

 * Provide a preference center

 * Keep clean lists

 * Avoid spam traps

 * Send emails that people love

In this article, we will be focusing on the first bullet point. More of these
measures can be read by clicking here [https://dthat.work/kCgbv].


AUTHENTICATE YOUR EMAIL DOMAIN

In the email world, impersonation is not a form of flattery; it is one of the
quickest ways to ruin your sender reputation. You risk falling prey to email
spoofing (someone assuming control of your email domain) and having low delivery
rates if you do not use Sender Policy Framework (SPF) and Domain Keys Identified
Mail (DKIM).

Using SPF and DKIM to authenticate your email shows ISPs that you are who you
say you are and that you are qualified to send email. Email authentication may
be difficult, thus it warrants its own topic.

A way to do this is by learning how to set up a DMARC record, you can read this
here: How to set up a DMARC Record
[https://support.designthat.cloud/article/1056-how-to-add-a-dmarc-record-on-cloudflare].




HOW TO TEST IF YOUR EMAILS ARE BEING DELIVERED

We have created an email deliverability tester, with this tool you can test if
your emails are being delivered and if you can receive emails.



To use this, send an email to test@designthat.cloud [test@designthat.cloud] with
any heading or content.



You should, within 3 minutes receive an email confirming that your emails are
being received.



This will indicate that you are able to receive emails and your recipients are
also able to.



If you do not receive an email within 10 minutes try sending a seconding and if
that fails you might want to make sure your DMARC records are set up right.



To get help with this open a ticket [https://designthat.cloud/open-ticket/].