Ensuring email deliverability

What is Email Deliverability?

The rate at which emails are delivered to subscribers' inboxes is referred to as deliverability. Email deliverability failure often occurs when an email is sent to the spam folder or is banned by the ISP.

How to improve email deliverability

So, how can you ensure that your email is delivered? Fortunately, there are tried-and-true methods for avoiding errors and improving long-term email delivery rates. This document provides an outline of the measures that most organizations must take to enhance email deliverability:

• Authenticate your email domain

• Maintain proper IP allocation

• Perfect the opt-in process

• Write non-spammy subject lines

• Provide a preference center

• Keep clean lists

• Avoid spam traps

• Send emails that people love

In this article, we will be focusing on the first bullet point. More of these measures can be read by clicking here.

Authenticate your email domain

In the email world, impersonation is not a form of flattery; it is one of the quickest ways to ruin your sender reputation. You risk falling prey to email spoofing (someone assuming control of your email domain) and having low delivery rates if you do not use Sender Policy Framework (SPF) and Domain Keys Identified Mail (DKIM).

Using SPF and DKIM to authenticate your email shows ISPs that you are who you say you are and that you are qualified to send email. Email authentication may be difficult, thus it warrants its own topic.

A way to do this is by learning how to set up a DMARC record, you can read this here: How to set up a DMARC Record.

How to test if your emails are being delivered

We have created an email deliverability tester, with this tool you can test if your emails are being delivered and if you can receive emails.

To use this, send an email to [email protected] with any heading or content.

You should, within 3 minutes receive an email confirming that your emails are being received.

This will indicate that you are able to receive emails and your recipients are also able to.

If you do not receive an email within 10 minutes try sending a seconding and if that fails you might want to make sure your DMARC records are set up right.

To get help with this open a ticket.